Unit 10

Unit 10:
Decision Making on the Internet
Unit 10: Assignment #1 (due before 11:59 pm Central on MON MAR 30):

  1. First, it’s a great idea to learn (from Grammarist.com) the best way to spell judgment.
  2. Next, choose one of the following questions and complete its associated activities.
    1. Should you trust Wikipedia?
    2. Should you believe that rumor?
      • Read Eddy’s (2014) article, “Meet the Mysterious Creator of Rumor-Debunking Site, Snopes.com.”
      • Read Dean’s (2017) article, “Snopes and the Search for Facts in a Post-Fact World.”
      • Read Jones’s (2018) tweet.
      • Learn how to use Snopes.com.
      • Search on Snopes.com for a non-political rumor you’ve heard (via email, Facebook, or word of mouth). By non-political, we mean not related to any elected official (or any person who has run for office or is running for office).
      • Now, imagine the following situation: A friend or relative has sent you a text telling you the rumor you learned about on Snopes.com.
      • Go to Unit 10: Assignment #1 and #3 Discussion Board and make a post of at least 200 words in which you write an email to this friend or relative telling them what you learned about the rumor on Snopes.com and explaining to them what Snopes.com is, according to the materials you were assigned to read. (Be sure to mention all the materials you read, using the authors’ names.)
    3. Should you click on (or forward) that link to gossip?
      • Watch Sally Kohn’s (2014) TED talk, “Don’t Like Clickbait? Don’t Click.” (A transcript is available in 30 languages here.)
      • Watch Monica Lewinsky’s (2015) TED talk, “The Price of Shame.” (A transcript is available in 40 languages here.)
      • Imagine the following situation: A friend or relative has posted on Facebook a link to what you judge to be gossip (e.g., a link to celebrities’ private photos, made available through hacking).
      • Go to Unit 10: Assignment #1 and #3 Discussion Board and make a post of at least 200 words in which you write a Facebook message to your friend or relative about your decision to click or not click on the link they posted, based on what you learned from Sally Kohn’s and Monica Lewinsky’s TED talks. (Be sure to mention both TED talks that you watched, using the TED-talk speakers’ names.)

Unit 10: Assignment #2 (due before 11:59 pm Central on TUE MAR 31):

  1. Choose one of the following articles, each of which has empirically examined an aspect of judgment and decision making on the Internet.
    1. Byers, Mitzenmacher, & Zervas (2011), “Daily Deals: Prediction, Social Diffusion, and Reputational Ramifications” (about Groupon and Social Life)
    2. Chen, Beaudoin, & Hong (2017), “Securing Online Privacy: An Empirical Test on Internet Scam Victimization, Online Privacy Concerns, and Privacy Protection Behaviors
    3. Glover et al. (2015), “Hospital Evaluations by Social Media: A Comparative Analysis of Facebook Ratings among Performance Outliers
    4. Hanauer et al. (2014), “Parental Awareness and Use of Online Physician Rating Sites
    5. Hu, Koh, & Reddy (2013), “Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Products Sales
    6. Jensen & Hjalager (2013), “The Role of Demographics and Travel Motivation in Travelers’ Use of the Internet Before, During, and After a Trip
    7. Luca (2016), “Reviews, Reputation, and Revenue: The Case of Yelp.com
    8. Niemelä & Dingemanse (2017), “Trustworthiness of Online Beer Ratings as a Source of Social Information“”
    9. Pesonena & Pasanen (2017), “A Closer Look at Tourist Information Search Behavior when Traveling Abroad: What Is the Role of Online Marketing in Choice of Destination?“”
    10. Phillips et al. (2016), “Understanding the Impact of Online Reviews on Hotel Performance: An Empirical Analysis
    11. Prayag, Hall, & Wood (2017), “Feel Good! Perceptions and Emotional Responses of Bed & Breakfast Providers in New Zealand Toward Trip Advisor
    12. Proserpio & Zervas (2016), “Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews
    13. Singh et al. (2017), “Predicting the ‘Helpfulness’ of Online Consumer Reviews
    14. Zervas, Proserpio, & Byers (2015), “A First Look at Online Reputation on Airbnb, Where Every Stay Is Above Average
  2. Go to Unit 10: Assignment #2 Discussion Board and create a new post of at least 200 words in which you first identify and then describe the article you read, by answering the following questions:
    1. What did the researchers study?
    2. Why did the researchers study what they studied?
    3. What did the researchers learn from their study?
    4. Do the researchers’ conclusions make sense to you?
    5. Do you have any personal experience with judgment and decision making in this area of Internet use?

Unit 10: Assignment #3 (due before 11:59 pm Central on WED APR 1):

  1. Read all the posts written by all the other members of your section in the Unit 10: Assignment #1 and #3 Discussion Board.
  2. Review from the Course Syllabus the “Best Way to Respond to Another Student’s Discussion Board Post.” Remember that your responses should always include at least two of the four recommended components.
  3. Then, write two response posts.
    1. one response post should be to a student who read about (and answed) the same question that you did; and
    2. the other response post should be to a student who read about (and answered) a different question than you did.
    3. If no other student read about (and answered) the same question as you did, then you may respond to two students, each of whom read about (and answered) a different question than you did.
    4. Each of your two response posts should be at least 200 words.

Unit 10: Assignment #4 (due before 11:59 pm Central on FRI APR 3):

  1. From any source, find a product that has received satirical (which means humorous, exaggerated, not real, tongue-in-cheek) reviews on Amazon.com. [If you aren’t sure you know what the word satirical means, be sure to look it up!]
  2. Go to Unit 10: Assignment #4 Discussion Board and, as demonstrated by Professor Gernsbacher’s post:
    1. identify the product by its name, with a link to the product’s listing on Amazon.com (remember to use the correct procedure from the Course How To for “How To Embed a URL into a Discussion Board Post”);
    2. embed a photo of the product (remember to use the correct procedure, including sizing requirements, from the Course How To for “How To Embed an Image into a Discussion Board Post”);
    3. copy/paste into your post at least three of the satirical reviews (please do not post any non-satirical posts and please tell us how many satirical reviews you are posting); and
    4. try to delete any extra (meaning two or more) blank lines in between reviews (or elsewhere in your post; one blank line in between your reviews or your paragraphs is always fine!);
    5. You must choose a product (and review or reviews) that no one else in your section has posted.

Unit 10: Assignment #5 (due before 11:59 pm Central on SUN APR 5):

  1. Meet online with your NEW Chat Group (which you formed during Unit 8) for a one-hour text-based Group Chat at a time/date that your Chat Group previously arranged.
  2. Prior to your one-hour Group Chat, each member of the Chat Group must do the following:
    1. watch Professor Gernsbacher’s lecture video, “Judgment and Decision Making on the Internet” [a transcript is available here];
    2. read through xkcd’s comic “Star Ratings” to further understand the Representativeness Heuristic as applied to Internet shopping; and
    3. review the three primary decision-making heuristics by reading through this handout;
  3. During your one-hour Group Chat:
    1. Discuss the examples Professor Gernsbacher provides in the handout of how the three primary decision-making heuristics apply to non-Internet use.
    2. Discuss the examples Professor Gernsbacher provides in her lecture video of how the three primary decision-making heuristics apply to Internet use.
    3. As a group, brainstorm one additional Internet-use example for each of the three primary decision-making heuristics.
  4. At the end of your one-hour Group Chat,
    1. Nominate one member of your Chat Group (who participated in the Chat) to make a post on the Unit 10: Assignment #5 Discussion Board that summarizes your Group Chat in at least 200 words.
    2. Nominate a second member of your Chat Group (who also participated in the Chat) to save the Chat transcript as a webpage, as described in the Course How To (under the topic, “How to Save and Attach a Small Group Text Chat Transcript”).
      1. Then, this member of the Chat Group needs to make a post on the Unit 10: Assignment #5 Discussion Board and attach the Chat transcript, saved as a webpage (i.e., .html), to that Discussion Board post.
      2. Remember: To attach the Chat transcript, saved as a webpage, click on the word “Attach.” (Do not click on the sidebar menu “Files.”)
    3. Nominate a third member of your Chat Group (who also participated in the Chat) to make another post on the Unit 10: Assignment #5 Discussion Board that states the name of your Chat Group, the names of the Chat Group members who participated in the Chat, the date of your Chat, and the start and stop time of your Group Chat.
    4. If only two persons participated in the Chat, then one of those two persons needs to do two of the above three tasks.
    5. Before ending the Chat, your Chat Group should try to arrange the time for the Group Chat you will need to hold during the next Unit (Unit 11: Assignment #5).

Unit 10: Assignment #6 (due before 11:59 pm Central on SUN APR 5):

  1. Complete the Unit 10 Review Sheet (which is a fillable PDF; refer to previous Units’ instructions for how to download, save onto your computer, rename, and then fill in a fillable PDF).
    1. Rename the unfilled PDF to be YourLastName_PSY-532_Unit10_CourseReview.pdf; then fill it in.
    2. Remember that each Review Sheet in this course will be cumulative, so be sure to fill in ALL pages.
  2. Continue to work on your Term Project.
    1. If you’ve chosen the Whole Course option, overview/journal the current Unit. Take a screenshot of your overview/journal of the current Unit.
    2. If you’ve chosen the Deep Dive option, complete outlining (or otherwise organizing) your completed research. Take a screenshot of your research outline or other way you have organized your completed research.
    3. Compose at least 200 words describing the work you’ve done so far on your Term Project. Remember that you should be allocating about two hours per Unit to your Term Project.
    4. Save your 200 words as a PDF that includes your screenshot and that is named YourLastName_PSY-532_Unit10_TermProject.pdf.
  3. Go to Unit 10: Assignment #6 (which is an Assignment link, not a Discussion Board) and
    1. use the “File Upload” tool to attach/upload your completed Unit 10 Review Sheet (click “Choose File” to attach/upload your filled-in PDF);
    2. click on “+ Add Another File” to attach/upload your 200-word composition about your Term Project (saved in PDF; remember to include your screenshot in your PDF); and
    3. immediately after submitting your assignment, check to make sure that your filled-in PDF is really filled-in (isn’t empty) and that your PDF about your Term Project is also attached and complete.

Congratulations, you have finished Unit 10! Onward to Unit 11!